Subvert the imagination and redefine the trend vane
In this evolving era, people's understanding of fashion has long gone beyond mere dressing. Today's trend is not only the appearance of decorations, but also the extension of individual character and attitude to life. "yt-1" series is in this trend of thought to promote the birth of a new trend of brand collection. What it brings is not only a visual shock, but also a reshaping of the way of thinking.
From Nothing | How yt-1 Series Breaks the regular and Creates Unique Brand Language
Behind the birth of each product, there is a profound cultural heritage and design concept. "yt-1" team brings together the world's outstanding designer resources, through the current youth cultural phenomenon research insight, to create a series of both artistic beauty and practical clothing works. They refuse to copy the mediocre route, but adhere to the road of originality, and gradually establish their own brand vocabulary system in the continuous innovation attempt.
see the real chapter for details | the ingenuity behind the exquisite craftsmanship
The true high end is often reflected in small, imperceptible places. "yt-1" is well aware of the importance of this, so in the product development process has always adhered to the principle of excellence. Select high-quality fabrics with advanced printing and dyeing technology to ensure that the clothing is soft and skin-friendly and does not fade; manual fine stitching greatly enhances the firmness and service life of the finished product. All these efforts are only for consumers to get the best wear enjoyment.
type made by me | freely switch between daily and special moments of wearing magic
whether it's a oversize sweater jacket in the morning when catching the subway, or a slim jacket and jeans combination for a party at night-just a little adjustment and change the position of accessories can complete the role conversion task. "yt-1" provides a variety of styles to give the wearer unlimited possibilities to create a unique image temperament.
The Game of Color and Outline | Interpreting the Season's Hottest Design Elements
The limited version launched in the spring and summer quarter of this year continues to use the brand's iconic bold color contrast technique, and combines the streamlined silhouette to give viewers a strong memory point. In addition, it also includes the use of a variety of novel materials such as retro and old treatment and metallic luster with a sense of future technology, which makes the whole series of products present a distinct and harmonious overall appearance.
It's not just clothes | Why yt-1 are becoming the first choice for a new generation of consumers
More and more young faces begin to attach importance to their own image management and are eager to find an ideal carrier that can accurately convey their own values. "yt-1" with its unique narrative quickly won the love and support of this part of the crowd. In addition to the basic clothing category, it has also introduced related derivative commodities such as hats, backpacks and even household goods to form a complete ecosystem closed-loop operation mode.
